The BEST NEW FRAGRANCE

Owning the title of the BEST NEW FRAGRANCE is a bold statement in itself. But when fragrance connoisseurs worldwide walk to their fragrance vendors and ask "What is the BEST NEW FRAGRANCE on the market?" we are confident enough to raise our hand.

This three-year artisan process began as a painting. This painting soon inspired us to connect with some of the best fragrance crafters in the world. Within a short time, we found ourselves building in Paris, France note by note until we reached perfection.

This journey was not one for the weak. We cut no corners in this build. Which is why we boldly say LAPREUVE EDP is the BEST NEW FRAGRANCE on the market.